Wednesday, March 18, 2009

Movie theaters; studios enjoy record-setting February

This February was the highest-grossing February ever, with the Liam Neeson film Taken leading the way.

Taken led February with $84.3 million, accounting for nearly 11 percent of the month's business. However, the box office was well spread out. He's Just Not That Into You came in second with $77.2 million for a ten percent market share, followed by Tyler Perry's Madea Goes to Jail ($60.9 million), Friday the 13th ($59.8 million) and Coraline ($59.5 million). February had its disappointments as well, including Confessions of a Shopaholic ($32.7 million) and The Pink Panther 2 ($31.9 million) (the first Pink Panther remake was the top grosser of February 2006).

Business was up over ten percent from last year, which was the previous February best. Adjusting for ticket price inflation, though, February 2009 was effectively in a tie with February 2004 (fueled by The Passion of the Christ) and February 1997 (which had those two Star Wars special edition releases).

Meanwhile, a number of high-profile pictures ended their runs in February.
Walt Disney ended Beverly Hills Chihuahua at $94.5 million and High School Musical 3: Senior Year with a $90.6 million final, both of which were holdover hits from the Fall. MGM ended Soul Men at a disappointingly meager $12.1 million. Warner Brothers vaulted Four Christmases on Feb. 12 with $120.1 million made, while The Weinstein Company said "adios" to Vicky Cristina Barcelona at $23.2 million. Disney ended Bolt at $114.1 million on Feb. 22, better than the previous Disney vehicle Meet the Robinsons but was far behind their Pixar releases. On Feb. 26, Paramount Pictures crated up Madagascar: Escape 2 Africa at $180 million, retaining approximately 83 percent of the attendance of its predecessor, and Fox Searchlight's The Secret Life of Bees ended its run with a $37.8 million final gross.

No comments:

Post a Comment