Conan O’Brian’s swan song from hosting duties of “The Tonight Show” ended this past Friday unlike his beginning. Over the past couple of weeks, as the NBC debacle on what to do with its donut of programming around local affiliate news took center stage, Conan’s ratings went from a meager 1.7 million house holds to over 70 million tuned in to his farewell show this past Friday.
Mr. O’Brien’s triumphant exit’s ratings showed the most impressive outpouring of support for an entertainer in recent memory, and he recognized and thanked those supporting him in his farewell speech. But what he should have added to that speech was, “Where were you when I needed you?”
It’s obvious that Leno is not bummed in the least that he is being moved back to “The Tonight Show”. It seems as if the whole thing was planned all along on Jay’s part: “retire” from “The Tonight Show”; announce that you're moving to 10 PM, thus taking away attention from O’Brien’s transition to “The Tonight Show”; do a crappy job at 10 PM causing affiliates to cry the blues to the network, making them move you back to your previous time slot, pushing O'Brien's "Tonight Show" back to 12:05 AM (which as many have pointed out makes it no longer “The Tonight Show” but “The Tomorrow Show” or “The Next Day Show”), humiliating him into relinquishing “The Tonight Show”, which he did. And King Leno is back on his throne.
For many years, “The Tonight Show” was considered the Boardwalk/Park Place of television entertainment. The Holy Grail of shows. And the latest turf war between Jay Leno and Conan O’Brien was purely about this prime piece of media real estate. But, to be honest, to me, “The Tonight Show” is no longer the hallowed prized gig it once was.
Created in 1954 by Sigourney Weaver’s dad, Sylvester Weaver, “The Tonight Show” is the longest currently-running regularly scheduled TV entertainment program in the United States, and the third longest-running program in history. And in that amazing 55 year run, there have only been 5 regular hosts; Steve Allen, Jack Paar (who attended high school and got his first radio gig just down the road from Lansing in Jackson, Michigan), Johnny Carson, Jay Leno and Conan O’Brien. Out of these 5, the longest to be the host was Carson, and when I think of who embodies the essence of the show, Johnny Carson is the one who comes to mind.
This all is déjà vu from an earlier time when Johnny Carson announced he was retiring. David Letterman was to be the heir apparent, but it was Leno who would get the gig. Letterman, like O’Brien, wanted to carry on the legacy that Carson started. But that “Tonight Show” is gone…long ago…when Johnny left it.
When I was a kid, “The Tonight Show Starring Johnny Carson” was what older folks watched. When David Letterman wanted it, it was hard for me to fathom, because he had his own show called “Letterman”. Just as Conan O’Brien was known as “Conan”. It was never known as “Late Night”.
Even though I respect and admire the talents of both David Letterman and Conan O’Brien, I never thought either of them were suitable hosts for “The Tonight Show”. Letterman was long considered the “anti-talk show host”. Where Carson was congenial and accommodating, Letterman was rough, biting, abrasive, and had shows filled with freakish stuff like Monkey Cam and Sandra Bernhardt. Conan O’Brien, though less abrasive, shared Letterman’s sense of comedic rebellion.
Whether Letterman cares to admit it or not, he spent most of his time at “Late Night” on NBC making sure he never got the “Tonight Show” job he wanted by alienating the network brass at NBC (I remember him calling them “pinheads” and “weasels”). So it’s not a surprise that Conan O’Brien’s style didn’t work out on “The Tonight Show” either.
O’Brien appeals to a younger demo than the desired 25 – 54 year-olds “The Tonight Show” is geared to reach. A demo who instead of watching programs like “The Tonight Show” after their local news watch programs they recorded earlier on their DVRs. This same generation flocks to the Internet to watch programs on demand when they want to at their convenience instead of scheduling their lives around a network air schedule.
“The Tonight Show” legacy has now been tarnished not once, but twice. First with the Letterman-Leno fight and now with O’Brien pitted against Leno again. And because of that tarnishing and tainting, this will be the last battle for this turf. It is now damaged goods, and no longer the Holy Grail it once was. It’s just another piece of property on a network schedule that has been totally stripped of its luster, aura, appeal or mystique it once had. Just something else from my younger years that will never be the same again.
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